<aside> 💡 Goal

To design a user-centric mobile application that will help transform the event management space by providing event creators with a user-friendly platform to effortlessly create, plan, and manage events of all sizes and types.

Also, to enhance the attendee experience by centralizing event-related information, updates, and communication channels within a single application.

</aside>

Project Brief

This UX design case study centres around Eventee, a mobile application tailored to assist event creators in scheduling events, sending reminders, and keeping attendees informed about event details.

A major challenge encountered by event creators is efficiently communicating event updates to participants when there are schedule changes.

Research and Discovery

I began by conducting user interviews with event organisers and potential attendees to understand their pain points and needs in event management and communication.

<aside> 👨‍👦 User Persona

</aside>

Based on the research I conducted, I developed user personas, including "Event Organizer Emily" and "Attendee Alex," to represent the primary users of Eventee.

<aside> ⚠️ Problem Statement

</aside>

After conducting one-on-one interviews with individuals who have experience in event creation and scheduling, as well as conducting extensive research and analyzing pain points from user personas, the following problems have been identified:

• Difficulty in effectively communicating event updates.
• A discrepancy between the number of event registrations and actual attendance is often due to registrants forgetting about the event.